10 secrets of Starbucks Nitro Cold Brew
It’s no secret that Starbucks® Nitro Cold Brew has become one of our most popular drinks overnight. But some of the reasons for its success might surprise you. Watch as coffee education specialist Mackenzie Karr takes us behind the counter for the inside scoop on what makes smooth, creamy Nitro Cold Brew unlike anything you’ve tried before.
#1: How it’s poured. There’s a reason we pour Nitro Cold Brew into a cup placed flat on the tray. Unlike beer where you tilt the glass under the tap to avoid excessive bubbles… we want ’em!
#2: Served in a glass. In most stores you can order Nitro Cold Brew “to stay” and it will be served up in a pint glass so you can see the gorgeous cascade of nitrogen bubbles swirling about.
#3: No ice. We serve Nitro Cold Brew without ice to further enhance the smooth, creamy finish.
#4: It’s low-cal. When people try Nitro Cold Brew they love the creamy taste and assume that means lots of calories. Not true! A tall (12-ounce) serving has 5 calories and 0 grams of sugar.
#5: Unsweetened. The drink is served unsweetened to highlight the flavor the cold brewing process brings out in the coffee. If you want to amp up the sweetness, ask for Nitro Cold Brew with Sweet Cream. It will be topped with a float of house-made vanilla sweet cream resulting in a subtly-sweet cascade of velvety coffee.
#6: It’s a two-tap system. We use a two-tap system – one for regular Starbucks® Cold Brew and one for the nitro version. The kegs are right next to each other in the store. The only difference? One is infused with nitrogen as it cascades out of the tap.
#7: No contact with hot water. Cold Brew is a method of crafting iced coffee where the coffee never comes into contact with hot water. The coffee is steeped in cool water, with time replacing heat to extract flavor.
#8: It’s slowly steeped. Our Nitro Cold Brew is handcrafted. The coffee is slowly steeped for 20 hours in a Toddy brewer.
#9: It first launched in Seattle. Like Starbucks® Cold Brew before it, Starbucks first launched Nitro Cold Brew in Seattle. When it launched we couldn’t believe how quickly it shot up to become one of the highest selling beverages. (What is the highest selling? The latte!)
#10: It’s like beer, but not exactly. The look and texture have been compared to Guinness® stout. Some people have wondered – does it contain alcohol? Nope! Just our creamy Starbucks® Cold Brew and a shot of nitrogen.
Starbucks customers can now find Starbucks Nitro Cold Brew in nearly 1,000 company-operated stores across the United States. The product has also expanded globally into 16 markets around the world. Starbucks Nitro Cold Brew is expected to be available in nearly 1,500 stores in 26 markets by the end of 2017. Check out this locator to find Nitro Cold Brew in a store near you.