Millennial farmers important to
future of coffee
The culture and economy of Latin America is deeply steeped in coffee, with traditions handed down from generation to generation. But in an area where the average coffee grower is 56, a new generation of young farmers is embracing the latest technologies to face challenges to the industry.
Their efforts are helping to ensure not only the continued quality of the specialty coffees we’ve grown to love, but the sustainable profitability of farming, and the prosperity of the communities that rely on it.
One of these young farmers is Felix, and this is his story.
Tarrazú Coffee Farmer