Every Coffee Bean Counts
a look at coffee's journey from farm to cup
When it comes to most fruit trees, we don’t usually think (or care) about the importance of every single apple or orange or pear they may produce. But when it comes to coffee trees, it’s a different story. Every single bean—the tree’s fruit—is incredibly important because the trees grow such a finite amount each year.
Take a look at the illustration below to learn more about why every bean matters.